Online Gambling is the act of playing casino games via a computer or mobile device. This form of gambling has become increasingly popular around the world and offers players a convenient and accessible way to enjoy their favourite casino games from anywhere in the world. Online casinos are available 24/7 and players can access them from any internet-enabled device, such as a tablet, smartphone, or computer. This convenience allows players to gamble whenever they want, regardless of their work or home schedules. In addition, online gambling provides players with the opportunity to play in an anonymous setting which can be more comfortable for those who would prefer to keep their gambling activities private.
While the majority of studies investigating the relationship between gambling and personal factors have focused on individual personality traits, a few papers have also explored variables acting at the contextual level. For example, Gainsbury et al. found that chasing losses, a behaviour associated with pathological gambling, is more common among women than men. Similarly, Khazaal et al. reported that university contexts are linked to higher expenditure on gambling and problematic gambling.
Aside from offering convenience, online gambling platforms also provide users with a variety of payment options. This can include traditional banking methods such as credit cards and direct bank transfers, as well as modern methods like e-wallets and web money. Moreover, some sites even offer support services to help address player concerns and issues. These factors are important when it comes to building trust and customer satisfaction on a gambling platform.