A casino is a place that evokes excitement, where gamblers can take a chance and potentially win big. But it takes more than luck to make a casino successful. In fact, it requires a carefully crafted strategy and a clear understanding of your audience to attract and keep them.
In Casino, Robert De Niro plays Sam “Ace” Rothstein, a mobster-turned-bookie with a surprisingly principled worldview. He refuses to play along with the FBI’s investigation of his partner Nicky, despite knowing that she is cheating on him with another man. “When you love someone, you gotta trust them,” Ace says. But when it comes to gambling, love and trust are dicey propositions.
The smell of perfume and cigarette smoke, the bright lights, and the clinking sound of slot machines are designed to create a manufactured state of bliss. Whether they’re trying to bolster their bankroll or overcome the dreadful feeling of a near-miss, players are constantly looking for that next big hit.
Consumers trust each other more than they do brands, which is why word-of-mouth and social media are so crucial to casino marketing. Encourage your customers to talk about their experiences at your casino, display positive reviews on your website and social channels, and host events where you can feature happy winners and guests.
Although traditional marketing tactics like direct mail and radio ads don’t work as well as they once did, casinos should use these methods to complement digital efforts like social media and email. In fact, combining traditional techniques with newer strategies has been shown to boost engagement rates and increase your ROI.